Thursday, February 23, 2012

Box Office Preview: "Good Deeds" and "Act of Valor" head into battle

Four new films go into wide release on Friday giving non-Oscar voters something to see while Hollywood's elite gather on Sunday night to honor what they consider the best achievements in cinema. For the third time in his career, Tyler Perry will have the number one movie in America over Oscar weekend as his latest offering Good Deeds debuts Friday hoping to play to the filmmaker's large and loyal audience. The PG-13 film looks to play to his core crowd of mature black women and should easily reach the top of the box office with barely any business from white moviegoers. "Good Deeds” is dropping into 2,132 locations this weekend and could collect about $20 million. The action film Act of Valor takes a big risk by offering a new approach to entertainment by featuring real Navy SEALs as the heroes of a Hollywood war film opposite some professional actors. The R-rated vehicle presents an intriguing concept that may sound honorable in theory, however bad reviews from critics should reduce interest especially from older men. Ads have been prominent on television and print, so there could be some interest in the film. Opening in 3,039 theaters, “Act of Valor” might debut with around $14 million, enough for a second place win. Third and fourth place could belong to some potent holdovers. Denzel Washington's Safe House enjoyed a nice sophomore hold allowing it to climb from second to first place last weekend. A 40% drop to about $13.5 million could result allowing the Universal hit to break the $100M mark right as the Oscars are being handed out. Former chart-topper The Vow may slide by 45% to around $12.5 million. In other new releases, Jennifer Aniston returns starring with Paul Rudd in the raunchy comedy Wanderlust. The R-rated pic finds a stressed-out New York City couple stumbling upon a hippie commune where they learn to live a different kind of life. The fish-out-of-water entry should play to adult couples and skew a bit female. Good reviews and Aniston's star power should help even though the film is getting a more narrow release. Debuting in 2,001 theaters, “Wanderlust” may bow to about $12 million in fifth place. Amanda Seyfried takes the law into her own hands to find an abducted young white woman (in this case, her sister) in the Summit thriller Gone. The PG-13 pic should appeal mostly to young females but with no other star power to assist the film, a low turnout is expected. Opening in 2,186 theaters, “Gone” could take in around $6 million this weekend, settling for a spot outside the Top 5. Check back here on Sunday for the complete Top 10.

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